KDnuggets : News : 2008 : n12 : item39 < PREVIOUS | NEXT >

Briefs

Jingwei Interactive Wireless Campaign for China Circuit Championship

The contract should generate revenue of approximately $1.5M (RMB 10M) over the next 5 years

SHENZHEN, China--(BUSINESS WIRE)--Jingwei International Limited (OTC Bulletin Board: JNGW.OB) (Jingwei), one of China�s leading technology services providers specializing in data mining and software, today announced that it has been selected by and has commenced a program for China Circuit Championship (CCC), the leading motorsports racing Company in China, to manage, create, and execute a wireless marketing campaign throughout China. The Company expects that the contract will generate approximately $1.5M in revenues over the next 5 years, beginning in the current fiscal year.

"Through this system and its access to the over 300 million data records of consumers in China, CCC was able to have developed over 1 million members in a CCC Club. This Club, which provides consumers access to various mobile interactive programs, scavenger hunt promotions, activities providing for drivers� voting, real time broadcasting activities, a good will ambassador program and other interactive brand development activities, has provided future access to more precise information on the membership including member demographics, contact information, their preferences and interest pattern developed through their response to promotional activities. This provides a valuable source of information for the continued rollout of the interactive campaign over the next few years".

For more information, visit: www.jingweicom.com.

The Wireless Advertising Market in China

The advertising market in China is a vast and a growing industry. The total advertising spending was estimated at $12B in 2006 and is expected to grow about 20% per year. Since 2000 China has become one of the largest cellular service markets in Asia-Pacific. The mobile users in China, especially the young generation, are considered broad adopters of various applications including: music, video, advertising, e-mails etc. The number of mobile users in China has almost doubled over the last 5 years and is estimated to continue and grow to about 525 million users in 2010. The wireless advertising market in China grew over 20% in average over the last 4 years and is estimated to reach $1.8B in 2010.

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KDnuggets : News : 2008 : n12 : item39 < PREVIOUS | NEXT >

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