Briefs

As Organizations Worldwide Tap into Unstructured Data Innovative Text Mining Technology Uncovers Customer Attitudes, Opinions from Burgeoning Social Networks, Blogs, Community Message Boards

TEXT ANALYTICS SUMMIT -- Boston, Mass. (USA), June 16, 2008 -- Around the world every day, people are talking and sharing their opinions through the estimated 183 billion emails sent, the 1.6 million blog posts, on diverse social networking sites and in community message boards.

And now, leading organizations worldwide are not only listening to the voice of the customer, but responding strategically. SPSS Text Mining software gives commercial and government organizations the ability to easily extract sentiments and relationships from the exponentially growing amount of unstructured data – email, call center notes, RSS feeds and surveys. And with this new customer insight, these organizations are finding new ways to reduce customer churn, improve productivity, fight crime, detect fraud and increase marketing campaign results.

As a global leader in Predictive Analytics software and solutions, SPSS Inc. (Nasdaq: SPSS) allows organizations to analyze unstructured data from multiple channels and combine that information with structured data, such as demographic and transactional data, for a complete understanding of their customers, employees or constituent’s future behavior.

Also, the increasing importance of analyzing social media -- consumer blogging, social networks, community boards, wikis -- is changing how firms measure marketing effectiveness. Analyzing the voice of the customer through surveys and Web 2.0 data with SPSS Text Mining software, and coupling that with existing structured data, permits more accurate results, better predictive modeling and deeper insight into customers.

SPSS customers worldwide across commercial, government and academic sectors are using the Company’s innovative text mining software, including Cablecom, Dutch National Police, EDF Energy, Infinity Property & Casualty Insurance Company, InSites Consulting, Powergen, Sikorsky Aircraft, and Saint Louis University.

For more information, visit www.spss.com.