Briefs

Leads that aren't ready to be sent to a sales person are targeted by
e-mail-based marketing campaigns that can be created within the Deuxo
software.  The application will follow the lead, turning the potential
customer over to sales.

Deuxo has the advantage of being among the first to exploit the
niche. But because its software represents a new idea, it may
encounter some skepticism in the market.  "They need to score a couple
of wins," Pombriant said.  But Deuxo isn't ready to pigeonhole
itself. Although the company sells software licenses, Deuxo sees its
"sweet spot" as an application service provider, said Bob Merlo, chief
marketing officer, and is looking for partners.

See www.deuxo.com