Courses

SAS has teamed with CRM experts Michael Berry and Gordon Linoff of
Data Miners to offer a three- day seminar entitled Customer
Relationship Management Through Data Mining. (Full details at
http://www.sas.com/bks/crm)

April 9-11 in Seattle, Washington, is the next U.S. scheduled seminar,
and Gordon Linoff will be the instructor.

From this seminar, you will learn how to apply data mining at the
critical points of the customer lifecycle:

     * Acquisition
     * Retention
     * Loyalty

You will also be lead through a process that will help you achieve vital
CRM goals:

     * Increase customer lifetime value
     * Segmentation of customers by profitability
     * Segmentation of customer by risk of default/churn
     * Integration of data mining into the full marketing process
     * Improved customer retention
     * Increased wallet share

Either Gordon Linoff or Michael Berry will be presenting the seminar at
these locations:

     	Atlanta, Georgia	March 7-9, 2001 - Sold Out!
	Toronto, Canada		March 28-30, 2001 - Only 16 seats left!
	Seattle, Washington	April 9-11, 2001 - Only 11 seats left!
     	New York, NY		May 2-4, 2001 - Only 16 seats left!
     	Boston, Massachusetts	June 6-8, 2001 - Register Early!
     	Chicago, Illinois	June 25-27, 2001 - Register Early!

To register for this seminar
click here

and click the register button next to the preferred date and location
(When registering use order code BCG-DMCRM.)