Publications

by Jim Sterne, Friday, July 31, 2009

Most organizations I speak with are on their third or fourth Web analytics tool by now. The funny part is that some are switching from tool A to tool B, while others are switching from tool B to tool A. Are they all so bad? Yes, they are -- and here are the reasons.

1. Somebody installed this tool back in the Dark Ages and it simply does not work. We looked at some reports and they just make no sense. Our most popular pages don't even show up! This is clearly old, broken technology and no good.

2. It costs waaaaay too much and there are free ones out there from Google and Yahoo!

3.It's free -- how good can it be?

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http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110894