Briefs

Multimedia-based mobile phones with independent apps are all the rage these days, thanks in large part to the iPhone and its successful, market-equalizing App Store. It seems like every new product touts an open SDK, hoping a killer app will herd consumers and lead it to a den of riches. But as the number of apps grows, the more detail is needed as to how, exactly, they're being used. That's where mobile application analytics provider Flurry comes in.

Today, Flurry has unveiled an update to its free analytics service that adds user path (flow) tracking and "dynamic parameter" settings, both aimed at helping developers better understand detailed user-generated actions. If a developer builds an app that includes a search engine, for example, integration with Flurry will allow her to know every word entered and when, and which of them are the most popular. In this way, it's similar to web analytics' "click streams." And just like it, the program creates easy-to-read charts of this data that can be used to evaluate key structural app trends.

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