Jobs
From: EQ
Date: 24 Jun 2008
Subject: St Petersburg, FL, USA: Manager-Customer Analytics at HSN
Job Description:
Responsibilities: Responsibilities include but are not limited to:
- Summarize & synthesize complex customer behavior into business applications
- Manage the development and creation of unique data structures to address complex longitudinal behavioral hypotheses
- Analyze customer behavior questions without a predetermined method of inquiry
- Scope projects given a research question/behavioral hypothesis
- Manage complex database research projects, simulations and advanced data mining on large transactional databases
- Provide longitudinal behavioral analyses across product categories, purchase channel and marketing efforts
- Recommend strategies, tactics, and future testing based on analyses
- Work with internal business clients to clearly diagnose business issues
- Ensure that data integrity supports the analyses and recommendations being proposed
- Ensure the quality and timeliness of deliverables meet client expectations
- Balance the business need with appropriate level of analytical rigor
- Prepare special reports and/or analyses as needed
Requirements:
Minimum Requirements:
- 5+ years experience using SAS for longitudinal behavior research in a direct to consumer/retail environment
- Advanced technical skills and project management experience with strong interpersonal and communication skills
- In-depth knowledge of SAS programming language (SAS/BASE, SAS/MACRO, looping, longitudinal simulations) with application toward retail behavioral analysis
- Must be able to make statistical and financial inferences
- Strong marketing skills, interpretative capabilities and analytical curiosity
- Ability to simultaneously manage multiple large complex projects
- Well-defined problem identification/solution skills related to business applications and excellent written and oral communication skills
- Ability to leverage traditional direct to consumer/retail KPIs and develop new metrics to measure and monitor changes in customer behavior
- BS/BA Degree
Preferred Requirements:
- Experience in a catalog or direct marketing business a plus
- Work experience in a consulting or other service industry environment a plus
Contact:
or email to rose.alonso@hsn.net
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