Jobs

Summary
The Digitas Strategy & Analysis Group is responsible for driving strategic thinking and economic insight across multiple client engagements. The position requires world class consulting skills and deep measurement experience to provide strategic direction and insight driven analysis to our blue chip client roster. As a Manager, you will work at the direction of a Senior Leader and be responsible for assigned staff.

Detailed Description:

• Provide integrated marketing analytical solutions across customers and channels to improve client decision-making
• Collaborate with clients to develop clear business and measurement objectives
• Maintain functional expertise in one or more of the following disciplines; database marketing, integrated channel marketing (including web), analytical tools, techniques, and other infrastructure requirements
• Apply quantitative methods to analyze and interpret information from multiple data sources
• Document assumptions and benchmark metrics against industry, competition and existing Digitas client work, identifying source(s) of data and verify data integrity
• Ensure that the quality and timeliness of measurement deliverables meet client expectations
• Manage various external vendors: online - content management, data analysis, research tools, 3rd party ad server, offline - response, letter shop, telemarketing vendors
• Provide data interpretation, design models and track results across multiple marketing channels using various data sources
• Experience in developing and presenting client insights, recommendations, financial model structure and results is also required.
• Provides direction to Analysts and Senior Analysts on all aspects of client deliverables

• Relevant experience in Management Consulting, Marketing, Advertising, or Interactive/ Technology Consulting
• BA/BS and MBA or Masters degree in marketing, statistics, mathematics, economics, psychology or other relevant graduate degree
• In-depth knowledge of online retail and/or travel verticals a plus
• Experience managing and coordinating multiple projects across internal teams
• Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI
• Proficient: SQL, Omniture, Offermatica, Doubleclick, Excel, and Word, PowerPoint, Project
• Must be willing to travel

or email to pspink@digitas.com

About Digitas: Digitas is one of the country�s leading digital and direct marketing agencies. Digitas offers marketing services and strategy to design, build and run the marketing engines that drive customer acquisition, cross-sell, loyalty, affinity and care operations across digital and traditional media for world-leading brands. Known for its blend of strategy, creativity, execution and measurement, Digitas is a four-time Cannes Lions Award winner in both Cyber and Direct categories. Founded in 1980, Digitas has principal locations in Boston, Chicago, Detroit and New York. The Digitas agency family is a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577, NYSE: PUB), the world�s fourth largest communications group and second largest media counsel and buying group.

For more information, visit www.digitas.com.