Briefs

Data Mining Expert to Lead Algorithm Strategy and Development

By: Marketwire, Oct. 8, 2007

REDWOOD CITY, CA -- (MARKET WIRE) -- 10/08/07 -- MyBuys, a leading one-to-one behavioral recommendation company, today announced the addition of distinguished NASA data mining scientist Ashok N. Srivastava, Ph.D., to the company's board of advisors. Srivastava is currently the Principal Investigator of the Integrated Vehicle Health Management Project at NASA and Group Leader of the Intelligent Data Understanding group at NASA Ames Research Center.

"A technological pioneer in the 1:1 behavioral recommendation space, MyBuys is the only service that is able to consistently deliver the highest converting recommendations to consumers," said Ashok N. Srivastava, Ph.D. "With its optimized, multi-algorithm approach to analytics, MyBuys provides online retailers with the most comprehensive and advanced methodology of any solution on the market. As a member of MyBuys' advisory board, I look forward to researching and guiding MyBuys' analytics strategy while also extending the company's proven leadership in behavioral recommendations."

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