Briefs

A third of college students say their mobile phone is an extension/reflection of themselves

Stamford, CT - November 9, 2006 - The vast majority of marketing research surveys are conducted online due to the convenience and the accessibility today. But how do telephone interviews and telephone surveys fit in today's research landscape?

Anderson Analytics recently teamed up with Big Ears, a company specialized in fully automated telephone surveys and interviews, to conduct a survey asking how college students feel about their cell phones. The hybrid study employed both the online and the telephone survey methods in parallel.

The BigEars Service is fully automated and hosted, and operates much like a web-based survey tool. The difference is that the respondent answers over the phone, rather than on a web browser.

The survey results indicated that the main advantage of using telephone surveys is its ability to encourage longer and more robust responses to open-ended questions.

To see a top-line report of this study go to:

www.andersonanalytics.com/reports/ AndersonAnalyticsBigEars.ppt