Publications

ClickZ Experts, BY Neil Mason, September 19, 2006

One current features of the Web analytics market is not somuch the advances in the technologies, but the desperate lack of talent (on both sides of the Atlantic) to drive value from implementing these technologies. Where are all the analysts organization need to interpret the data and advise on potential courses of action?

A recent Forrester report highlights what many of us already know; implementations of analytical technologies are likely to fail if you don't also invest in resources to maintain and leverage the new capabilities. It's not just about hard- and software; it's also about "peopleware." People are the third and vital ingredient in the mix.

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