Briefs

by David Mattei and Peter Kulik, Fifth Third Processing Solutions � 23 August 2006

A financial institution recently came to us with a problem. It had moved an ATM from one site to what it thought was a better one just a few blocks away; but transaction volumes dropped and a surprising number of customers complained. As the institution�s EFT processing partner, the financial institution wanted to know if we could help them determine why the problem occurred and how we could help them fix the situation for their customers.

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What do those three seemingly different problems have in common? They can all be solved using data mining.

By analyzing ATM-transaction data we can answer important business questions and provide data-based input to guide business strategy. Fifth Third has used data-mining to answer those questions, as well as assist in a wide variety of other possible business applications.

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