Courses

Understand why so many companies are using predictive analytics to gain competitive advantage and ongoing incremental efficiencies in their marketing strategies

Free webcast featuring Unica Corporation, The leader in data modeling & analysis software.

The most effective way to show results is to target more effectively. By leveraging customer data you gain advantage and see immediate results. You can:

• Identify your most valuable customers and uncover customers who have the potential to become high value in the future,
• Reduce your marketing costs by not mailing unprofitable or unresponsive customer segments,
• Gain the ability to determine the next best possible cross-sell and upsell offers and in what order to offer them to retain your most valuable customers,
• Mail to only those customers most likely to buy additional products and services and increase your response rate, and
• Identify customers who are most likely to attrite or churn.

Click here for more information and to view this webcast