Briefs

The Customer Behavior Modeling application would build customer
profiles and gather the information into predictive models, says Louis
Olds, a PeopleSoft vice president. The modeling aspect would use data
mining with advanced analytics. Companies could look at transactions
and identify a customer's propensity to buy a certain product or
continue doing business with them.

PeopleSoft plans to release the Customer Behavior Modeling
application, as well as new wireless technology for delivering
customer relationship management (CRM) applications, at its user
conference next week in Atlanta.

More in www.nwfusion.com/archive/2001/124059_08-20-2001.html

For additional information see www.peoplesoft.com