Briefs

THE MODELING AGENCY INTRODUCES A NEW HANDS-ON COURSE FOR UNCOVERING
PROFITS HIDDEN WITHIN WEB DATA AND GAINING A COMPREHENSIVE VIEW OF
ON-LINE CUSTOMERS

July 10, 2001, HOUSTON, TEXAS -- The Modeling Agency (TMA), an
information modeling solutions, training and consulting company will
expand its public course listing with a new three-day offering
entitled "LEVERAGING WEB DATA FOR CRM IMPACT: Where eCommerce,
Personalization and Data Mining Converge."

Initial offerings are scheduled for Las Vegas in October in and
Orlando in February 2002.  This $1,695 event offers an intensive,
hands-on introduction to web mining and eCRM methods, resources, tools
and business-oriented exercises. Those in attendance will learn about
various methods of leveraging Internet data for maximum commercial
gain.

TMA's new offering has been designed for participants to:
   � Gain a competitive edge by fueling their CRM initiatives with
     content-rich web data
   � Optimize web communication strategies for personalized interactions
   � Learn how to maneuver the double-edged personalization sword
   � Raise response while reducing contact frequency
   � Develop confidence in web mining concepts, terminology,
     methods and tool selection via hands-on exercises
   � Plan and manage web mining projects effectively from the start
   � Leave with the resources, contacts and actionable plans to
     substantially reduce project preparation time, costs and risks

FULL COURSE DETAILS
A detailed course description, topic outline, instructor experience,
site information, and secure registration form may be obtained through:
http://www.the-modeling-agency.com/training/wm.htm
training@the-modeling-agency.com
   888-742-2454 (toll free)
   281-364-7094 (direct)

Several popular software solutions will be used to support methods
taught in the lecture portion of the course.  In vendor-neutral
fashion, the hands-on exercises will demonstrate strengths and
limitations of various techniques as well as guidelines for selecting
the right tools for your application.

Participants will learn the basics of web data collection, complex
data modeling, variable selection, dynamic content personalization and
CRM methods for the web.  TMA�s �Leveraging Web Data for CRM
Impact� course is intended for IT Executives, Line-of-Business VPs,
Marketing Managers and Technology Planners who desire to make their
web site an integral part of their organization's overall customer
communications strategy.

The Modeling Agency (TMA) is a structured, redundant network of senior
scientists, associate modelers, application programmers, project
managers and technical documentation specialists with expertise in
information modeling.  TMA applies advanced data mining technology
(transactional modeling) and knowledge engineering (domain expertise
modeling) to arrive at automated decision support systems that are
accurate and comprehensive, yet efficient, actionable and
understandable.

A thorough description of TMA's background, experience and offerings
in information modeling solutions, training and consulting may be
referenced via TMA�s web site.