Turiya Media targets game publishers with behavioral data mining

Looking to stake a claim in the online gaming market, Turiya Media today announced the launch of its Leafnode product, which helps game publishers better retain and monetize their customers through mining and analyzing behavioral data. The company is also competing as a finalist today in the startup competition our GamesBeat@GDC conference in San Francisco.

Turiya Media notes that online gamers spend a lot of time interacting with games, but publishers have limited access and visibility into what motivates their customers and how best to monetize them. To solve this problem, the company's Leafnode product utilizes advanced predictive algorithms to track hours of logged time by individual players and create individual behavioral profiles.

Leafnode focuses on three areas of the game user lifecycle - acquisition, retention and monetization. Each individual gamer profile gives insight into predicted behavior, play patterns, psychographics, lifetime value, and through automated virtual goods recommendations.

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