Briefs

SAN FRANCISCO, June 12 /CNW/ - KXEN extreme data mining technology is set to boost revenues and customer service while reducing costs for Canada's largest mobile operator and cable TV provider, Rogers Communications Inc.

KXEN's Analytic Framework suite of data mining tools is deployed across customer knowledge teams at Rogers' wireless and cable businesses as well as its publishing arm. The result, according to director of campaign management and customer knowledge Derek Pollitt, is that customers are seeing more relevant offers from direct marketing campaigns. "This in turn will decrease costs, increase revenues and improve customer satisfaction," he says.

To counter growing competition and constant change, Rogers installed KXEN to ramp up modeling and analysis in the face of industry-wide skill shortages. KXEN's software was chosen for its ease of use and speed of operation.

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