Briefs

Helps Gauge Viewer Preferences, Help Provide More Compelling Content
Survey results affect millions across more than 25 Asian countries

CHICAGO, Ill. (USA) � July 10, 2006 � SPSS Inc. (NASDAQ: SPSS), a leading worldwide provider of predictive analytics software, today announced that its technology is enabling ESPN STAR Sports to quickly identify the preferences of millions of viewers across Asia, including the fast-growing mobile audience, and then develop programming based on those results.

ESPN STAR Sports is a 50:50 joint venture between two of the world's leading cable and satellite broadcasters - ESPN Inc. and STAR. Combining the strengths and resources of its ultimate parent companies, Walt Disney (ESPN) and News Corporation Ltd. (STAR), ESPN STAR Sports is recognized as Asia's definitive and complete sports provider. ESPN reaches more than 139 million households; STAR Sports reaches over 65 million households.

For more information, visit www.spss.com