Briefs

PITTSBURGH, PA April 20, 2004 ---ASA, a leading provider of data mining and decision management solutions, today announced Customer Opportunity Advisor for Banking, a new software system that transforms routine customer interactions into opportunities for increased revenue and greater customer loyalty.

Customer Opportunity Advisor for Banking consists of integrated modules that distinguish and capitalize on sales and service needs. It can identify and rank opportunities, recommend the optimum action, assist and advise in the delivery of offers and promotions, and track and document the effectiveness of each customer interaction.

The system can be used across a branch network, contact centers, self-service channels, or Internet banking, to capitalize on opportunities through improved customer interaction. It is extremely flexible and can easily be tailored to meet business unit, bank, or local branch needs. Comprehensive reporting capabilities provide metrics to monitor, refine, and improve customer-centric initiatives.

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