Briefs

Partnership helps build state-of-the-art curricula and apply academic research to real world business problems

PITTSBURGH, PA March 17, 2004 --- ASA, a leading provider of data mining and decision management software, today announced that Rutgers Business School - Newark and New Brunswick has joined its Academic Alliance Program. Under the agreement, MBA Students and faculty will use ASA's ModelMAX® data mining software as part the school's world class MBA curriculum.

ModelMAX® is the world's leading business user focused predictive modeling and profiling tool. Used by many catalogers, financial institutions, and insurance companies worldwide, ModelMAX® contains a unique blend of user friendliness, powerful statistical and neural networking technologies, and automated "point and click" processing.

For more information visit www.asacorp.com.