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Data mining outside the firewall, By Maggie Biggs, September 05, 2003

How do your company�s pricing models compare to that of competitors? Are customers making it to your site�s deep links or leaving shortly after visiting the home page?

In-depth answers to these questions can be found through mining the Web � that is, discovering and analyzing Web page content, descriptions found in Web documents, overall Web structure, and Web site usage and access patterns.

Web mining is an externally focused relative of business intelligence. Retrieving data outside the firewall can be done via agent technology, by tapping into Web site logs or by adding data retrieval methods into Web site applications. IT managers can turn to their existing data-mining tools to examine structured Web data and also use text-mining tools to examine unstructured Web data.

Here is the rest of the story from InfoWorld.