Briefs

LINCOLN, Mass.--(BUSINESS WIRE)--Sept. 24, 2001

Unica Corporation today announced its support for PeopleSoft
Inc. (Nasdaq: PSFT) Enterprise Performance Management (EPM) 8.3
release.  Leveraging PeopleSoft 8 CRM applications and Affinium(TM)
Suite's open architectures, enterprises will benefit from a complete
CRM platform in which Unica's unique, predictive customer analytics
are integrated with PeopleSoft's recently announced Customer Behavior
Modeling (CBM) analytical application. The combination of products
will enable enterprises to take their marketing and CRM initiatives to
the next level by developing more targeted campaigns while lowering
costs, increasing productivity and realizing rapid return on
investment (ROI).

"Unica provides leading-edge data mining technology that complements
our Customer Behavior Modeling (CBM) application," said Chuck Teller,
vice president and general manager of PeopleSoft EPM. "In conjunction
with products from partners like Unica Corporation, CBM will enable
our clients to develop a clear understanding of customers' behavior
and preferences. That knowledge, in turn, will drive more effective
sales and marketing strategies."

Currently planned for availability in Q4 2001 as part of PeopleSoft
EPM 8.3, PeopleSoft CBM uses enterprise-wide customer data combined
with behavioral metrics and demographic information from third-party
providers to provide a true "360-degree" profile of customers. Users
will be able to define and select populations of customers, build
predictive models and "score" customers based on relevant
criteria. Integrated with Customer Behavior Modeling, Unica's Affinium
will deliver deep functionality for data mining used to develop the
predictive customer models. With the integrated solution, businesses
can conduct more effective customer interactions within their
marketing, sales and support organizations.

"Companies now recognize the value of analytical applications," said
Robert Blumstein, analyst, CRM analytics at IDC. "As a result, this
market is expected to reach $6 billion by 2005.  Lowering the data
barriers to analytics in general and modeling in particular, as the
Unica/PeopleSoft integration does, offers a strong advantage in
optimizing marketing strategy and tactics."

PeopleSoft will support real-time scoring at all customer touchpoints
with a dynamic link to Unica's model scoring engine. PeopleSoft's
customers will be able to re-score models on demand using the most
up-to-date information available on the PeopleSoft platform. This will
provide an enhanced integration option to joint customers of
PeopleSoft and Unica that will help them increase use of their
predictive models in production.

"Businesses striving to enhance profitability require a complete
analytical solution, including reporting, customer profitability
analysis and predictive modeling," said Yuchun Lee, CEO and co-founder
of Unica.  "PeopleSoft EPM provides a comprehensive platform for the
entire enterprise that is ideally suited to support predictive
modeling for understanding and predicting customer behaviors and
preferences. With these valuable insights, organizations can ensure
that they continue to service customers appropriately throughout the
complete customer life cycle."

About Unica

Unica, a provider of award-winning analytical CRM and marketing
automation solutions, helps leading businesses implement one-to-one
customer interaction strategies that communicate the right message to
the right person at the right time - whatever the channel. Affinium,
Unica's modular, cross-channel marketing suite, delivers deep
functionality for data mining and predictive modeling, customer
interaction and campaign management, reporting, and real-time
personalization. Hundreds of businesses worldwide rely on Unica's
software, services, and expertise to build profitable customer
relationships and achieve marketing success.  Headquartered in
Lincoln, Mass., Unica is privately held with offices throughout the
U.S. and a network of distribution partners in Europe, South Africa,
and South America. Its customers include Lands' End, Merck-Medco, Bank
of Montreal, Fingerhut, ABN AMRO, United Parcel Service, Marriott,
Scotiabank, and AOL-AAdvantage. For more information, call
781-259-5900 or visit www.unicacorp.com.

Unica, Unica Affinium, Affinium, Affinium Campaign, Affinium Model,
Affinium eMessage, Affinium Interact, Affinium Report, Universal
Dynamic Interconnect, Keep Each Customer in Focus, Customer Value
Maximization, MAP, and One-to-One Optimization are trademarks of
Unica. All other trademarks are the property of their respective
owners.

CONTACT: Unica Corporation | Beth Sulak, 781-259-5900 |
bsulak@unicacorp.com | or | Lois Paul & Partners | Carrie Marino,
781-782-5734 | carrie_marino@lpp.com