Briefs

Datamonitor predicts that investment in personalization technologies
will grow from $500 million this year to $2.1 billion in 2006. The
research firm says because of their heavy investment in e-commerce
and CRM applications, companies in North America make up 67% of
personalization revenues.

According to Datamonitor, North America accounts for the lion's share
of investment, generating 67 percent of personalization revenues
because of its edge in implementing e-commerce and customer
relationship management technologies.

Europe accounts for 25 percent ($131 million) of global investment and
the United Kingdom leads with 28 percent, followed by Germany (24
percent) and France (20 percent). Despite considerably smaller
economies, Scandinavian countries still account for 13 percent of the
European market, due to the advanced state of telecommunications and
Internet usage.

Financial services and retail are the prime adopters of
personalization technologies, accounting together for around 50
percent in both the North American and European market in
2001. Internet banking and online retailing, with clear applications
for personalization, are the main drivers behind this early adoption.
Telecommunications and entertainment follow.

See http://dmreview.com/master.cfm?NavID=93&EdID=4005