BriefsUnica Corporation Joins PeopleSoft Software Alliance Partner ProgramLINCOLN, Mass.--(BUSINESS WIRE)--Aug. 29, 2001 Unica Corporation today announced that it has joined PeopleSoft Inc.'s (Nasdaq: PSFT) Software Alliance Partner Program. The companies plan to market their products to enterprises that require strong analytical functionality across sales, service and marketing. Leveraging PeopleSoft 8 and Affinium(TM) Suite's open architectures, businesses will be able to benefit from a CRM platform in which Unica's unique, predictive customer analytics and interaction management logic can be utilized throughout the enterprise. Unica's Affinium provides businesses with sophisticated, multichannel marketing capabilities that complement and extend PeopleSoft's open platform of enterprise applications in CRM and enterprise performance management (EPM). This offering enables enterprises to take their marketing and CRM initiatives to the next level by developing more targeted campaigns, while lowering costs, increasing productivity and realizing rapid return on investment (ROI). "Our alliance with Unica validates PeopleSoft's commitment to an open solution approach. We continue to raise the bar in the software industry by partnering with best-of-breed, standards-based solutions like Unica's Affinium, further demonstrating our technology leadership," said Stan Swete, senior vice president and general manager, PeopleSoft CRM. Affinium provides sophisticated, yet easy-to-use capabilities for streamlining marketing processes, building customer understanding and actionable segmentation. Affinium delivers deep functionality for data mining and predictive modeling, customer interaction and campaign management, real-time personalization and reporting. Businesses can now build stronger, more profitable customer relationships and achieve marketing success. "Leading-edge CRM strategies entail tight coupling and closed-loop processing between operational and analytical systems, so that organizations can fully leverage exploitable trends in their data to attract, retain, and grow relationships with their customers and channel partners," said Steve Bonadio, senior program director, META Group, Inc. "The ability to predict and model customer behavior is key to understanding and applying the proper treatment to customers, with tight links to operational CRM systems enabling data to be turned into action." Unlike competitive offerings, the integration of PeopleSoft 8 and Affinium is supported through Unica's Universal Dynamic Interconnect(TM) (UDI) technology, providing the marketing user with immediate access to all customer and interaction data managed by the PeopleSoft platform. Unica's unique, open UDI technology utilizes this data level integration to provide predictive information, such as cross-sell, customer value and churn propensity, which can be delivered to PeopleSoft's Marketing, Service and Sales applications. With this joint solution, businesses can conduct more effective customer interactions within their marketing, sales and support organizations. "Unica's Affinium has the rich and deep functionality marketers require, and is the only analytic solution based on an open architecture like UDI and XML," said Yuchun Lee, CEO and co-founder of Unica. "The combined PeopleSoft 8 and Unica Affinium solution brings unprecedented integration and functionality that clearly differentiates the solution in the market. PeopleSoft's open architecture and data management expertise enables members of the extended enterprise to maximize the value of our application, pushing customer intelligence to the enterprise edge." For more information, see www.unicacorp.com. |
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