PublicationsFrom: Simon FillatDate: Wed, 27 Jun 2001 12:18:18 -0700 Subject: New Book: Data Warehousing And Business Intelligence For e-Commerce Data Warehousing and Business Intelligence for e-Commerce is a practical exploration of the technological innovations through which traditional data warehousing is brought to bear on this and other ... Data Warehousing And Business Intelligence For e-Commerce by Alan R. Simon and Steven L. Shaffer http://www.mkp.com/books_catalog/catalog.asp?ISBN=1-55860-713-7 Data Warehousing and Business Intelligence for e-Commerce is a practical exploration of the technological innovations through which traditional data warehousing is brought to bear on this and other less modest e-commerce applications, such as those at work in B2B, G2C, B2G, and B2E models. The authors examine the core technologies and commercial products in use today, providing a nuts-and-bolts understanding of how you can deploy customer and product data in ways that meet the unique requirements of the online marketplace-particularly if you are part of a brick-and-mortar company with specific online aspirations. In so doing, they build a powerful case for investment in and aggressive development of these approaches, which are likely to separate winners from losers as e-commerce grows and matures. Morgan Kaufmann Publishers San Francisco, California http://www.mkp.com orders@mkp.com |
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