CoursesFrom: Dori Pyles Dori.Pyles@sas.comSubject: SAS seminar on CRM by Berry/Linoff, next date: Aug 1-3, Cary, NC SAS has teamed with CRM experts Michael Berry and Gordon Linoff of Data Miners to offer a three- day seminar entitled Customer Relationship Management Through Data Mining. (Full details at http://www.sas.com/bks/crm) August 1-3 in Cary, NC, is the next U.S. scheduled seminar, and Gordon Linoff will be the instructor. From this seminar, you will learn how to apply data mining at the critical points of the customer lifecycle: * Acquisition * Retention * Loyalty You will also be lead through a process that will help you achieve vital CRM goals: * Increase customer lifetime value * Segmentation of customers by profitability * Segmentation of customer by risk of default/churn * Integration of data mining into the full marketing process * Improved customer retention * Increased wallet share Either Gordon Linoff or Michael Berry will be presenting the seminar at these locations: Cary, North Carolina August 1-3, 2001 - Only 13 seats left! Wayne, Pennsylvania September 5-7, 2001 - Register Early! San Francisco, California October 29-31, 2001 - Register Early! Rockville, Maryland November 7-9, 2001 - Register Early! Houston, Texas December 3-5, 2001 - Register Early! To register for this seminar visit: http://www.sas.com/apps/natraining/course.jsp?name=dmcrm#schd and click the register button next to the preferred date and location (When registering use order code BCK-DMCRM.) |
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