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BOSTON, Mass, May 22, 2001 - Today, a UK survey reveals that eight in
ten consumers think that retailers who track and analyze what their
customers buy are more likely to be 'in touch' with what their customers
really want. Furthermore, the majority (66%) of loyalty card users do
not mind sharing information about what they buy with a retailer in
return for a good quality loyalty program.

The survey, commissioned by Quadstone, experts in predictive marketing
for customer loyalty solutions, is based on a UK-wide survey of almost
1000 consumers, aged 18 and over.  It found that six in ten UK consumers
have at least one reward/loyalty card and 71% will use them as often as
possible.

Nick Radcliffe, chief technology officer, Quadstone, said "The results
are a very positive endorsement for loyalty programs and clearly
indicate that consumers are aware of the benefits from tracking their
behavior. Consumers recognize that retailers use their shopping data to
design loyalty programs, that are more appealing to their individual
needs. As a result, consumers do not mind sharing information with
retailers as long as they receive worthwhile, personalized benefits."

Interestingly, loyalty card users are divided on why retailers swipe
their loyalty card when they make a purchase: 46% think it is to credit
their account with points; 44% believe it is to collect information
about what they purchase; only one in eight (12%) think that it is for
both of these purposes.

More than half of the consumers asked think the information collected
from their loyalty card is used to design future rewards that will be
even more appealing (57%) or tailor offers and mailing more to their
individual needs (49%). Four in ten (42%) believe the information is
used to "group products together in the store to make shopping easier."

For more information visit www.quadstone.com.