Briefs

New York, NY - April 2, 2001 - Unica Corporation (Lincoln, MA), a
provider of award-winning analytical CRM and marketing automation
solutions, announced today the industry's first privacy initiative
dedicated to helping companies automate best privacy practices. New
privacy enabling features embedded throughout Unica's modular,
cross-channel marketing solution, the Affinium� Suite, help
companies protect customers' privacy while offering the benefits of
personalized marketing and services. Unica is making this announcement
in conjunction with the Personalization Summit 2001, taking place
April 1-3, 2001 in New York, NY.

The privacy features added to Affinium include unified profile
integration across channels, real-time opt-out processing, the ability
to link credit information to anonymous IDs, the ability to hide
personally identifiable information for unauthorized employees,
automation of notice to customers and the ability to let customers
view their profiles.

See http://www.unica-usa.com/news/privacy_release.htm