BriefsQuadstone and Data Miners Team Up to Demystify Predictive MarketingMar 27, 2001, Boston, MA. Analytic CRM software provider Quadstone and independent consultants Data Miners have formed a partnership that includes a reciprocal arrangement for professional services, allowing both partners to call on the service resources of the other in client engagements, the installation of the Quadstone System at Data Miners and a joint effort to produce a customer behavior modeling course aimed at direct marketing analysts. The two-way professional services agreement will see the partners working together to offer Quadstone�s current and prospective clients a broader, independent analytical CRM consultancy, in addition to the data analysis services already available from Quadstone�s in-house team. Conversely, Data Miners will add flexibility to its offering by being able to call on the comprehensive service resources at Quadstone. The partners are already working on their first joint engagement at a major financial services organization. Headed by renowned data mining authorities Michael Berry and Gordon Linoff�authors of the industry standard texts Data Mining Techniques for Marketing, Sales and Customer Support and Mastering Data Mining�Data Miners specializes in applying advanced data mining techniques to customer intelligence issues. Past and present clients include Bank of America, Skytel, The New York Times, Liberty Mutual, John Hancock, Hummingbird Communications, VoiceStream, American Express, Compaq. See www.Quadstone.com or www.data-miners.com for further information. |
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