BriefsNetGenesis and SPSS partner to develop an analytical solution for Web site effectivenessCHICAGO--(BUSINESS WIRE)--March 5, 2001 SPSS Inc. (Nasdaq:SPSS) and NetGenesis (Nasdaq:NTGX) announce a strategic partnership resulting in the joint development and marketing of an analytical solution for improving Web site effectiveness. The new solution, called the E-Metrics Vision Engine or EVE(TM), will enable organizations to more effectively measure, analyze, predict and act on customer online behavior to increase marketing campaign effectiveness, customer retention and sales. The offering is scheduled for release within the third quarter of 2001. Under the partnership agreement, SPSS and NetGenesis are teaming in the development of EVE. The SPSS Enabling Technologies Division is supplying the analytical components for data mining and visualization, which will be embedded in the joint solution. NetGenesis will exclusively market and sell EVE through its worldwide network of direct sales and strategic partners. See www.spss.com/press or www.netgenesis.com |
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