KDnuggets : News : 2001 : n05 : item31    (previous | next)

Briefs

NetGenesis and SPSS partner to develop an analytical solution for Web site effectiveness
CHICAGO--(BUSINESS WIRE)--March 5, 2001

SPSS Inc. (Nasdaq:SPSS) and NetGenesis (Nasdaq:NTGX) announce a
strategic partnership resulting in the joint development and marketing
of an analytical solution for improving Web site effectiveness. The
new solution, called the E-Metrics Vision Engine or EVE(TM), will
enable organizations to more effectively measure, analyze, predict and
act on customer online behavior to increase marketing campaign
effectiveness, customer retention and sales. The offering is scheduled
for release within the third quarter of 2001.

Under the partnership agreement, SPSS and NetGenesis are teaming in
the development of EVE. The SPSS Enabling Technologies Division is
supplying the analytical components for data mining and visualization,
which will be embedded in the joint solution. NetGenesis will
exclusively market and sell EVE through its worldwide network of
direct sales and strategic partners.

See www.spss.com/press
or www.netgenesis.com

KDnuggets : News : 2001 : n05 : item31    (previous | next)

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