Briefs

KIRKLAND, Wash.--(BUSINESS WIRE)--Feb. 26, 2001

digiMine, Inc., a service provider of business intelligence solutions,
announced today the immediate availability of digiMine(SM) Campaign
Response Analytics, CRA.

digiMine CRA is a hosted service that provides key metrics to measure
the effectiveness of marketing and advertising campaigns. With
digiMine CRA, companies can identify which campaigns, messages and
media most effectively reach defined customer segments and drive sales
of specific products and services. CRA increases the true return on
investment of marketing and advertising campaigns, improving customer
acquisition and loyalty. digiMine customers deploying CRA include
AtomShockwave, ClassMates Online, Inc. and etrieve, Inc.

Powered by digiMine's sophisticated data mining technology, digiMine
CRA is a unified solution for marketing performance reporting,
analysis and decision support. CRA integrates data from third-party
advertising servers, email marketing programs and affiliate marketing
partners with deep analytics to provide a comprehensive view of
marketing campaign results. CRA identifies which campaigns -- offline
ads, banner ads, email, incentive offers or direct mail -- are most
effective at driving customer acquisition and sales, giving marketers
predictive capabilities to continually improve marketing results.

CRA is a new module within digiMine(SM) Analytic Services, a fully
hosted data warehousing and data mining solution that integrates
multiple data sources to provide insight into Web site performance,
content and product consumption, browse-to-buy conversion and
marketing campaign effectiveness. Like all digiMine offerings, CRA is
a managed and hosted service that frees companies of the cost, time
and human resource requirements of building and maintaining business
intelligence infrastructure. digiMine customers access daily,
graphical CRA reports on a secure digiMine Web site.

See more at www.digiMine.com