SoftwareFrom: Dan Steinberg dstein@salford-systems.comDate: Tue, 2 Jan 2001 15:15:35 -0800 (PST) Subject: Salford Systems Announces MARS 2.0 Automated Modeling/Regression Tool MARS (Multivariate Adaptive Regression Splines) Version 2.0 is available for immediate evaluation at http://www.salford-systems.com/evals/marsreg.html. Also download http://www.salford-systems.com/MARS.pdf (caution: large PDF, 158 pages) for the full mathematical foundations. MARS is one of the core data mining products offered by KDDCup 2000 Winner Salford Systems, and has been successfully deployed in over 200 data mining projects worldwide. Applications have included web site personalization, response and churn modeling, new drug development, credit risk assessment, weather forecasting, financial portfolio adjustment, and a broad range of market research problems. The software requires no prior knowledge of MARS and automatically builds regression and response models. In a typical data mining application MARS will explore on the order of 10 to 100 million regression models to detect the best performing model on test data. MARS runs typically require from 5 minutes to 2 hours per model. Core features include: Direct access to over 85 different database formats and ODBC Automatic variable selection and optimal variable transformation Automatic interaction detection Automatic missing value handling Export of models to C-code, XML, PMML Graphical display of key drivers in nay model, 2-D and 3-D Automatic report generation with graphs, charts, diagnostics in RTF format for easy publication to Web Originally developed by Stanford University physicist Jerome Friedman (also one the authors of CART) and licensed exclusively to Salford Systems, MARS has proven highly competitive with neural nets while being much faster and fully understandable. See our web page for further information and success stories. |
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