JobsFrom: Sarine Gregorian SGregorian@PreVisionMarketing.comDate: Thu, 10 Aug 2000 09:46:13 -0400 Subject: Lincoln, MA: Lead Consultant Quantitative Methods at PreVision Marketing, Inc. PreVision was founded in 1993 to offer clients strategic, creative, analytic and database services. Our clients liken PreVision's strategic services to those of high-end consulting firms, with the distinction of providing pragmatic, real-world implementation experience that shows measurable results and maximizes effective, eye-catching creative work. Strategic Marketing Services - Drivers of overall account planning, strategy, program economics, integrated communication development, branding and direct response review. Analytic Services - Experts in behavioral and attitudinal research and segmentation, response modeling, retention modeling, program measurement and primary research. Interactive Services - Builders of integrated web and e-commerce solutions involving strategy, content, architecture, design, media planning, measurement, analysis and database integration. Creative Services - Creators of innovative, results-driven communications that make the most of strategic concepting, eye-catching design, art direction and copy writing. SUMMARY PreVision Marketing is looking to add a Lead Consultant Quantitative Methods to its Analytic Group. The Lead Consultant will be required to provide structure, methodological approach and direction on projects undertaken by the Analytic Group. The candidate for this position should have the following skills and experience: ESSENTIAL DUTIES AND RESPONSIBILITIES * Ability to provide thought leadership on quantitative methods. We are looking for an applied methods expert who will serve as a resource and consultant to analyst. * Expertise in marketing analysis and statistical methods applied to develop business strategies in retail and other industries. We are looking for a candidate who has a demonstrated ability to bridge the gap between customer research and analysis and business strategy. * Expertise in applied statistical techniques: correspondence and cluster analysis, classification and regression trees, CHAID, confirmatory factor analysis, survival analysis, attrition/retention modeling, experimental design, time series analysis, logit and multinomial logit model estimation, regression modeling. * Leadership capability as a technical consultant to clients. * Project management skills with the ability to manage consultants on technically complex applied quantitative analysis projects. * Strong communication, presentation and writing skills. * Strong people skills. * Demonstrated experience in primary research design, survey development and focus groups is desirable. QUALIFICATIONS/EXPERIENCE * Required minimum of 6-8 years extensive experience in applied quantitative analysis, direct marketing, database marketing, consulting or related field. * Programming proficiency in the SAS language including SAS/Base, SAS/Stat, SAS macro language, CART, CHAID, Knowledge Seeker, Spad. * Experience in using the following SAS procedures: UNIVARIATE, FREQ, MEANS, CORR, FACTOR, PRINCOMP, CORRESP, CLUSTER, FASTCLUS, REG, GLM, LOGISTIC, CATMOD, GENMOD, PHREG, LIFEREG EDUCATION * Required MS or PhD in Statistics, Marketing or a related quantitative field. Contact: hr@previsionmarketing.com |
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